• A strategic approach


    'By understanding all the tools, you can choose the right one'.

    Daniel Janes founder, Claritao


    Legendary Samuria Myashit would master many weapons so he was able to choose the right one in combat and wield it with skill. We explore and continually hone our expertise in effective strategies to give these capabilities to our clients. By understanding the different strategies available, our clients can access the most appropriate approach to achieving their goals. 

  • Working with us

    The concise guide to Claritao

    What we do

    We help clients to understand ways to engage with their target audience and raise the customer experience of the value delivered.


    Our solution takes our clients through a process that identifies their needs, and creates a plan to provide the resources they need to achieve their goals, with optional full service implementation support available.


    We help businesses to better understand and engage with their audience. We find the most effective ways to bring more revenue into a business in the short term, and we plan for growth orientated asset creation to support the businesses medium and long term planning.



    Discovery - Where it starts. Assess your current status, generate insights and plan for future actions


    Tools - Take action with access to our on-demand resources.


    Implementation - clients do not always have the resources available to deliver solutions, we're there for them.


    Consulting - get the support you need to accelerate your decision making and action taking.


    Coaching - stay on track, perform at your best, in the business arena wth Executive Focus.



    Who we do it for


    High growth orientated owners, managers, entrepreneurs and subject matter experts in their niche.

    Sectors we work with

    Funded start-ups


    Platform based businesses


    Professional service firms


    Consulting engineers


    Law firms


    Subject matter experts wishing to connect as an authority figure


    Venture capital firms - our offering is fit to support VC firms to develop their portfolio companies


    We work on our own venture projects to hone our skills and understanding of the complexities involved

    Some of our approaches


    Consultative engagement - the ideal starting point to explore your needs and how solutions can be met


    Growth Gaps Analysis - where are the gaps in your proposition. Our proprietary process helps identify the areas that can be improved in your business in order to align to your goals.



    Marketing - this looks at both traditional and modern marketing techniques to help our clients stand out and engage with their audience.


    Branding - helping our clients to convey and fulfil their promise to their customers. A brand is a promise and we help our clients to communicate their value with a strong brand and by improving their brand image.


    CRO - Conversion rate optimisation


    UI / UX design - good design can be the difference between a prospect engaging with your business and leaving.


    Copywriting - the written word is very powerful. You can connect with audiences and inspire action, from multiple locations, all while leveraging your time and efforts.


    Simplifying - there can be a natural tendency to complicate matters. We help businesses to see where the real value is, and to keep things simple for them in the implementation process. While we handle complex issues and resources, we do not inflate the complexity. We believe that it is more difficult to keep things simple and strive to find the most simple and elegant solution to a problem or challenge that will solve it.


    Psychology - we use psychology to better understand and engage with audiences


    Consumer science - understanding buying behaviour and patterns is very important to the success of projects


    Lean start-up approaches - by testing and measuring campaigns and digital assets improvements can be made and fed back more quickly.


    Design thinking - by taking a design lead approach on some projects the users needs are more deeply considered.


    Agile development - iterative development process allows for flexibility and momentum in the solution build process. We take this approach in our marketing and digital platform development.


    Process design - best ways to engage with stakeholders and


    Digital transformation - Creating assets that have the capacity to transform industries

    How we engage with our clients

    Typically we will work with the final decision maker and their technical and executive team in the conceptual and planning stages of a campaign. We identify areas of opportunity. We ask searching and timely questions that prompt further thinking and options for growth.


    This process gets clients to a more optimum solution more quickly. When you've been invovled in as many projects as our team has, you get to know what works, and where things need to be changed up to move things to a more lucrative direction.


    Our implementation teams then work with our clients technical team in the implementation stages. Our account managers and client consultants then support the implementation and review the activities to ensure the clients goals are being met at each stage.


    We work:


    Collaboratively - we are approachable and work alongside our clients to co-create work, as well as produce stand alone work on behalf of our clients to a brief.


    In-house - we can supplement a clients in house team


    Remotely - Projects are often undertaken entirely on a remote basis using collaborative technology.


    For intricate projects we often have a kick-start process where the project begins with in-person time to set the standard. This sets a project up for success with each participant familiar with one another and better able to collaborate remotely. Some projects are completed entirely by our in-house teams.


    Project managed - we take care of the project management


    Ad-hoc - we can provide parts of the campaign solution to our clients for sections of an engagement.


    Full service - we also provide a start to finish full service to our clients.



    Our I.P.O. process

    Insights Platform Outreach I.P.O.




    This is where we generate the insights that drive competitive advantages and branding angles for our clients. With our experience and our research process and creative thinking, it is hard not to come up with transformative ideas that contribute significantly to client value, and growth opportunities.




    This is where we work with our clients to select and build Growth Assets that support their growth goals and exploit the insights generated in the previous stage.




    With a solid understanding of customer needs and with platfom assets in place, we support our clients engagement efforts with


    This structure helps us to identify the needs and the stage of the engagement that we are supporting our clients with.


    Who we work alongside

    We have our in-house team that engage in our client consultations and campaign planning.


    We work with our Claritao curated network of collaborative specialists that give us additional capacity


    We do not like creativity and the right solution to be held back by limitations of full time internal resources. So we structure our company to stay in the strategic and executive space so we can support effective planning and coordination on projects, while working with the right subject matter and technical experts as the projects demand. As our clients needs increase, we can respond appropriately using a variety of approaches and resources to suit different situations.


    Our approach is tailored to be responsive to our clients needs, rather than push an internal resource on a client when there is a more appropriate approach available.

    'Collabotition' / 'Coopetition'

    We often collaborate or cooperate with entrepreneurial and trailblazing individuals and organisations to add extra capacity to our projects. Momentum and capability on a project is far more important to us than holding all the pie. We like to create bigger pies so that the end result has more scale, reach and success. While you can have too many people involved, our ethos is to remain lean in our approach, however we do not hesitate to get the resources on board that can support successful project outcomes when they get involved in our engagement process.


    It could be the use of an AR/VR technology. It could be a subject matter expert in a relevant field to the project.


    Why work with Claritao?

    Access to talent:

    • solution orientated consultants
    • highly creative individuals 
    • technical specialists 
    • outcome orientated 
    • focused on growth


    Our project management process Stay on track with our project management process


    Our Campaign Room for planning your ideas and managing your marketing and business growth planning.


    Our Tools that save you time and energy in understanding the options you have to grow and implement


    Our Tenets - Vision | Passion | Tenacity Vision for your goals.The Passion for your

    • Vision - being entrepreneurial and creative ourselves we have deep visionary skill-sets, we see solutions to challenges, and take fresh approaches, as well as proven strategies to achieving client goals. 
    • Passion for helping businesses to grow and achieve their goals. From the top down, we want to see you succeed. Daniel our founder and CEO is passionate about people with bold vision and goals to realise their plans.
    • Tenacity - We are dedicated to our work and endeavours. There is no greater motivation for us than being engaged by a client to support the growth of the business and their vision. We are committed in the pursuit of those goals. 


    How can you engage with a Claritao Team?

    If you have a desire to grow your organisation? Want to make significant changes? Have a bold vision to achieve?

    Perhaps you're thinking of making incremental changes that have a big impact over time, then you can work with us to achieve your goals.


    Instead of having a full technical marketing team we provide capacity to complement your existing team and structure or offer new capabilities to you. We work with you as a partner to support the achievement of your goals.


    For the cost of one employee - you can have access to a team of business growth specilaists. A thoroughly outlined engagement plan.


    Efficient and iterative modern work practices that respond to your changing needs.


    Market analysis


    Business asset creation


    Creative campaign and asset production to help you stand out in the market place.


    Our principles

    Confront the brutal truth
    Operate with sincerity
    Look for solutions
    Work to achieve a better understanding
    Add value
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