Business Growth Solutions
A strategic approach
'By understanding all the tools, you can choose the right one'.
Daniel Janes founder, Claritao
Legendary samurai Musashi Miyamoto would master many weapons so he was able to choose the right one in combat and wield it with skill.
We explore and continually hone our expertise in effective strategies to give these capabilities to our clients. By understanding the different strategies available, our clients can access the most appropriate approach to achieving their goals.
Further to that, we have deep level experts across disciplines to support with advice and implementation of specialist areas, that complement our core team capabilities.
Working with us
The concise guide to Claritao
What we do
We help clients to understand ways to engage with their target audience and raise the customer experience of the value delivered.
Our solution takes our clients through a process that identifies their needs, and creates a plan to provide the resources they need to achieve their goals, with optional full service implementation support available.
We help businesses to better understand and engage with their audience. We find the most effective ways to bring more revenue into a business in the short term, and we plan for growth orientated asset creation to support the businesses medium and long term planning.
Discovery - Where it starts. Understanding your goals. Assessing your current situation, generating insights and providing growth options.
Tools - Take action with access to our on-demand resources such as our Playbooks and Growth Assets.
Implementation - clients do not always have the resources available to deliver solutions, we're there for them.
Consulting - get the support you need to accelerate your decision making and action taking.
Coaching - stay on track, perform at your best, in the business arena with Executive Focus.
Who we do it for
High growth orientated owners, managers, entrepreneurs and subject matter experts in their niche.
Sectors we work with
Platform based businesses
Professional service firms
Subject matter experts wishing to connect as an authority figure
Venture capital firms - our offering is fit to support VC firms to develop their portfolio companies
We work on our own venture projects to hone our skills and understanding of the complexities involved
Some of our approaches
Consultative engagement - the ideal starting point to explore your needs and how solutions can be met
Growth Gaps Analysis - where are the gaps in your proposition. Our proprietary process helps identify the areas that can be improved in your business in order to align to your goals.
Marketing - this looks at both traditional and modern marketing techniques to help our clients stand out and engage with their audience.
Branding - helping our clients to convey and fulfil their promise to their customers. A brand is a promise and we help our clients to communicate their value with a strong brand and by improving their brand image.
CRO - Conversion Rate Optimisation
UI / UX design - good design can be the difference between a prospect engaging with your business and leaving.
Copywriting - the written word is very powerful. You can connect with audiences and inspire action, from multiple locations, all while leveraging your time and efforts.
Simplifying - there can be a natural tendency to complicate matters. We help businesses to see where the real value is, and to keep things simple for them in the implementation process. While we handle complex issues and resources, we do not inflate the complexity. We believe that it is more difficult to keep things simple and strive to find the most simple and elegant solution to a problem or challenge that will solve it.
Psychology - we use psychology to better understand and engage with audiences
Consumer science - understanding buying behaviour and patterns is very important to the success of projects
Lean start-up approaches - by testing and measuring campaigns and digital assets improvements can be made and fed back more quickly.
Design thinking - by taking a design lead approach on some projects the users needs are more deeply considered.
Agile development - iterative development process allows for flexibility and momentum in the solution build process. We take this approach in our marketing and digital platform development.
Process design - best ways to engage with stakeholders and
Digital transformation - Creating assets that have the capacity to transform industries
How we engage with our clients
Typically we will work with the final decision maker and their technical and executive team in the conceptual and planning stages of a campaign. We identify areas of opportunity. We ask searching and timely questions that prompt further thinking and options for growth.
This process gets clients to an optimum solution more quickly. When you've been involved in as many projects as our team has, you get to know what works, and where things need to be changed up to move things to a more lucrative direction.
Our implementation teams then work with our clients technical team in the implementation stages. Our account managers and client consultants then support the implementation and review the activities to ensure the clients goals are being met at each stage.
Collaboratively - we are approachable and work alongside our clients to co-create work, as well as produce stand alone work on behalf of our clients to a brief.
In-house - we can supplement a clients in house team
Remotely - Projects are often undertaken entirely on a remote basis using collaborative technology.
For intricate projects we often have a kick-start process where the project begins with in-person time to set the standard. This sets a project up for success with each participant familiar with one another and better able to collaborate remotely. Some projects are completed entirely by our in-house teams.
Project managed - we take care of the project management
Ad-hoc - we can provide parts of the campaign solution to our clients for sections of an engagement.
Full service - we also provide a start to finish full service to our clients.
Our I.P.O. process
Insights Platform Outreach I.P.O.
This is where we generate the insights that drive competitive advantages and branding angles for our clients. With our experience and our research process and creative thinking, it is hard not to come up with transformative ideas that contribute significantly to client value, and growth opportunities.
This is where we work with our clients to select and build Growth Assets that support their growth goals and exploit the insights generated in the previous stage.
With a solid understanding of customer needs and with platfom assets in place, we support our clients engagement efforts with
This structure helps us to identify the needs and the stage of the engagement that we are supporting our clients with.
The core and our specialists
In our Core - we have our team that engage in our client consultations and campaign planning.
We work with our Claritao curated network of collaborative specialists that give us additional capacity and capabilities to meet client and project needs. This allows us to provide the solutions that fit clients particular need.
We structure our company to stay in the strategic level so we can support effective planning and coordination on projects, while working with the right subject matter and technical experts as the projects demand. As our clients needs increase, we can respond appropriately using a variety of approaches and resources to suit different situations.
In this way, we can focus on what is needed to achieve our clients goals without being limited by internal resources.
Why work with Claritao?
Access to talent:
Our project management process Stay on track with our project management process
Our Campaign Room for planning your ideas and managing your marketing and business growth planning.
Our Tools that save you time and energy in understanding the options you have to grow and implement
Our Tenets - Vision | Passion | Tenacity
How can you engage with the Claritao Team?
If you have a desire to grow your organisation? Want to make significant changes? Have a bold vision to achieve? Work with us.
Or perhaps you're thinking of making incremental changes that have a big impact over time, then you can work with us to achieve your goals.
We work with you as a partner to support the achievement of your goals. Instead of you having to have a full technical marketing team in-house we provide capacity to complement your existing team and structure or offer new capabilities to you. Once we have an understanding of your actual needs we are able to offer recommendations of support and campaign guidance towards your objective.
For the cost of one employee - you can have access to a team of business growth specialists. A thoroughly outlined engagement plan.
The Focus Five
Where we identify opportunities and carry impact for our clients
A companies brand extends beyond the logo, their promise to their clients needs to be kept. We assess the brand rating against the clients expectations.
2. Digital Marketing and communications
Convert more with follow-marketing and communications. It is one thing getting prospects attention, it is quite another keeping them engaged. You may be leaving a lot of value on the table.
3. Process automation
From process automation to automated process automation, your business can benefit from a more streamlined way of doing things. If the same thing is done more than once, it can be enhanced. We have the partners to deliver this solution.
4. Knowledge management
Identify and utilise the knowledge assets in your organisation. We can identify potential areas of knowledge assets and place plans to utilise them in your organisation. For better sales, marketing, and innovation collaboration.
5. Data and analytics
Connect data points and draw out insights. Our technology partners coupled with implementation know-how means you can benefit from having new insights and value identified across your organisation.
Take action with a Growth Readiness Check
Contact us now to arrange your growth readiness check.
Free and informative.
Contact us page
+44 (0) 800 567 0101 - local rate
0115 686 0708 - local number
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