Website Performance Optimisation

Page speed is a critical factor influencing your conversion rate. If a page loads slowly, or is not fully interactive upon load, visitors may navigate away from your page within just a few seconds, skyrocketing your bounce rate and lowering engagement with the site. Optimising your website performance is therefore a priority for all businesses with a website, particularly if many of your leads come through it or land on it. You can do this by resizing/compressing images, simplifying and minimising your javascript. You can test your website with useful tools such as Google Page-speed insights, webtest.org, which will help you identify the areas for improvement.

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