It can often be useful to have separate websites for local markets and a broader global site. A local website with a regional web domain can share more specific news about products, offers, and updates from that regional branch of the company. Additionally, having a local web domain helps to avoid alienating visitors and fosters trust in knowing the products or services are based in their geographic location.
However, even if you get most of your business primarily in one country, an international web presence may still be useful if you decide to expand geographically, and to give your brand and presence global reach. If a lot of your business comes from multi-national customers/clients, it becomes pivotally important that it is accessible for both your main audience and foreign markets. Essential examples of internationalisation include additional language options, including localised currency, and ensuring the website adheres to international media and censor laws.