Keep your customers in the loop

When your customers or prospects have engaged with your brand before, keeping them in your funnel and consuming your content is vital for retention and repeat purchases. If your business has regular updates and opportunities that your visitors will take an active interest in, push notifications can be an effective and simple way to keep them in your funnel and consuming your content. For example, if you are running an e-commerce platform, push notifications can inform your subscribers of price changes, exclusive offers, or new products related to their previous purchases, which brings them back to visiting your platform and considering your products. Just ensure that your communications provide directly useful and relevant information, and aren't intrusive or disruptive, or 77% of users are likely to turn them off or even stop interacting with your site. (https://www.west.com/blog/interactive-services/consumers-expect-brand-communication/)

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