Fast-track Sales Process for Referrals

When getting referrals, link the referral leads to a stage far along your sales process. Leads from referrals are generally already primed for sale and ready to buy, as the referring party will have done the hard work of qualifying the lead, conveying the value of the offering, and demonstrating capability. By referring them deep in the process, you can avoid unnecessarily repeating steps of the sales process which have already been completed. This minimises resistance to sale, and the risk of the leads being lost before reaching purchase.

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