Create Content with Key People

Creating content with key people within or outside the company is a great way to convey messages about the company's values and activities through its representatives, users or leadership. For instance, interviews with the Founder(s) or C-Suite Executives of a company provide an authoritative voice for marketing, educational materials, on-boarding, and a range of other content. Communication to with the customer base through this created content also serves a powerful PR role in helping to ‘humanise’ the brand.

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