Consistent Company Communications

A company with a clear mission, set of values and organisational goal should also have one 'voice'. When your content is consistent in tone and message, it conveys to customers, partners and prospects that all areas of company are on the same page and working toward the same goal, raising the level of professionalism to that of an established, well-oiled organisation. That’s not to say customising and personalising communications for different audiences and aims isn’t effective (find out here how effective it can be), but they should sound like they come from that same ‘voice’. A common way to do this is introducing a vocabulary of words, phrases and copy that makes communications and marketing materials consistent across the company. 

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